A New Era of Timeless Elegance: Zen Diamond Opens First Store in the Philippines
Zen Diamond, the internationally renowned fine jewelry house celebrated for its masterful craftsmanship and timeless designs, officially opened its first store in the Philippines last Saturday, September 27, 2025—marking not only its debut in the country but also its very first boutique in Asia. Located at SM Mall of Asia, the launch signifies the beginning of Zen Diamond’s journey to bring European-inspired luxury and artistry to the Filipino market.
The grand opening commenced with a heartfelt welcome from Burak Kutlu, principal representative of Zen Diamond Global, who flew in from Turkey for this milestone occasion. A ribbon-cutting ceremony followed, led by Mr. Kutlu together with the principals of Zen Diamond Philippines and representatives from SM Malls. The event was further blessed by Brother Esme, offering prayers of success and prosperity, and sealed with a celebratory wine toast to mark a luminous future for the brand in the country.
Guests were also invited to enjoy up to a 30% discount when they shopped Zen Diamond’s specially curated collection during the grand launch. This exclusive promo will only run until October 31, 2025 at Zen Diamond’s SM Mall of Asia branch.
Finally, a representative of Zen Diamond Philippines shared the deeper meaning behind the name “Zen”—derived from the ancient Persian (Farsi) word for “Beautiful Woman.” Rooted in its rich European heritage, Zen Diamond continues its mission to craft natural diamond jewelry that elevates every woman’s inner beauty through designs that are both classic and enduring.
The event’s enchanting ambiance was brought to life by Tiger Lim’s elegant set design and complemented by exquisite culinary offerings from Verleo. Guests were treated to an exclusive showcase of Zen Diamond’s extensive collection—an array of meticulously handcrafted diamond pieces that capture hearts while celebrating feminine grace and individuality.
The event was also graced by the presence of esteemed guests: Georgette Umali, Mel Benipayo, Paula Grace Fermin, Ruth Dela Cruz, Abby Tabladillo, Martha Sta Barbara-Villarama, and Eve Luna.
With its entry into the Philippines, Zen Diamond sets forth a new chapter of world-class luxury, artistry, and empowerment, as the brand aims to open more boutiques nationwide in the coming years, bringing world-class fine jewelry closer to Filipino women who embrace timeless elegance.
ABOUT ZEN DIAMOND
Zen Diamond is an international fine jewelry house with deep European roots, renowned for its exquisite craftsmanship and timeless designs. Guided by a philosophy that celebrates women’s natural beauty, Zen Diamond creates handcrafted diamond pieces that embody elegance, sophistication, and enduring style. Each creation reflects the brand’s commitment to artistry, quality, and the pursuit of classic beauty that transcends generations.
Visit Zen Diamond’s first store in the Philippines at Level 2, North Entertainment Mall, SM Mall of Asia, Macapagal Ave., Pasay City from 10:00 AM to 10:00 PM daily, or visit their website at zendiamond.ph to learn more.
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